All Access App
RESEARCH, UX DESIGN, UI DESIGN
Helping customers and residents get the most out of exceptional mixed-use development. And giving management a powerful tool to ensure tenants’ satisfaction. It’s an app with sleek features, including meal delivery, membership perks, and maintenance requests—all reflective of the brand’s high-end aesthetic.
Tyson’s Corner mixed-use development
DELIVERABLES
Wireframes, UI Comps, Decks
METHODS
Interviews, Needs & Constraints Assessment
ROLE
UX Designer
Objective
Macerich is an S&P 500 company specializing in developing and operating upscale mixed-use destinations. My team at Phunware was asked to create an app to enhance the overall experience for their retail, residential, and office customers at Tyson Corner, VA.
Chat functionality for presentation
CHALLENGES
Fulfilling a laundry list of features, including new tenant onboarding, property-wide wayfinding, customer loyalty discount alerts, and concierge chat—for restaurant menus, meal delivery, and maintenance requests—to be utilized by the hotel apartments, and office building.
Execution
To initiate the discovery, our team conducted extensive interviews with staff for each use case. The client enabled detailed virtual tours of their property.
Part of the app map
User testing was facilitated by the client, and its feedback offered valuable insights to perfect the product.
Our biggest area of adjustment involved improving the Kipsu chat feature’s functionality.
Wireframes for chat functionality
Testimonials from user testing:
“We work long hours, so we often just don't have time to run over and get lunch. That’s why meal delivery is so awesome and helpful.”
- Office worker
“It's really convenient to see the All Access discount information in one place. And it's nice to be able to pull up all of the stores where you can use your All Access card.”
- Resident
“The app was user-friendly, easy to follow, and navigate. It told you exactly what to do, what was what; even the icons were labeled very clearly.”
- Retail Customer
Wireframes for meal delivery
Working closely with a team of designers and developers, we applied our insights to ensure every touchpoint offered the a frictionless experience, I created the following deliverables, which we evolved over several approval rounds:
App Map
Wireframes
Visual Design Mockups
Impact
Completed within a concise product timeline and following positive feedback via user interviews, the app has been available on iTunes and Google Play since 2015.
Reflection
Once released, I tracked the app’s user reviews and worked with Customer Success to pinpoint and solve problems.
UI for property directory
SEE OTHER PROJECTS
Seaside Vacation Rental/Realty UX Redesign
Agricultural App Discovery and Design
Egyptian Supermarket Chain App